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Economics Hurting Nets Ticket Renewals

In an interview with the Wall Street Journal, Brett Yormark says the Nets' season ticket renewal rate has fallen below 80%, compared to nearly 90% in previous years and admits because of the lingering economic crisis, "We're not just competing for people's entertainment dollars anymore. We're going up against milk and orange juice." As a result, he said, the Nets have had to be "creative", he adds.