The Nets will initiate a "Job Shadow" program Monday, giving high school students a chance to "shadow" Nets execs around the team's headquarters. This follows a "Nets Go Green" initative started last month. Both are worthy endeavours, says a sports public relations expert, but they're also smart public relations aimed at giving the team a foothold among young people. Kudos, he says, to Brett Yormark.
- Nets See Green and Do The Little Things That Make A Big Difference - Joe Favorito - Sports Marketing and PR Roundup
- The Rumble: Nets get job done - New York Post
- Nets Go Green - New Jersey Nets