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Nets PR Machine Running Smoothly

The Nets will initiate a "Job Shadow" program Monday, giving high school students a chance to "shadow" Nets execs around the team's headquarters. This follows a "Nets Go Green" initative started last month. Both are worthy endeavours, says a sports public relations expert, but they're also smart public relations aimed at giving the team a foothold among young people. Kudos, he says, to Brett Yormark.