In an interview with 1on1 Magazine, Nets CEO Brett Yormark lays out his strategy for dealing with customers. On why he constantly moves around the CAA on game night, Yormark says: "I'm a little hyper, so I have to walk off my nervous energy during the game. But...I consider myself the host of the game." Yormark also says he doesn't expect a lot of New Jersey-based season ticket holders to make the move to Brooklyn. Still, if they remain fans and attend 10 to 15 games, he will consider that a success.
- New Jersey Nets CEO Opens Customer Playbook - 1on1 Magazine
- Nothing but Nets (audio) - 1on1 Magazine