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Ratner Using Nets' Aura to Help Win Over Brooklyn

Quietly, Nets' owner Bruce Ratner has been using the aura of the Nets to help sell Brooklyn on his $4 billion Atlantic Yards project. From having team members visit Brooklyn hospitals and deliver Christmas presents to the needy to having Nets Dancers--including the senior set--and Sly appear at Ratner-sponored events, the owner has made the franchise as big a part of Brooklyn as it is of New Jersey. Next up, basketball clinics and professional beach volleyball in Coney Island.