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NETSational Dancers a PR Model

PR Week, a trade journal for the public relations set, offers up the Nets' promotion of its elderly dance troupe, the NETSational Dancers, as a model p.r. campaign. The weekly notes that for a $21,000 outlay, the team got great exposure, including a feature on the front page of USA Today’s Life section, as well as coverage in US News & World Report, local newspapers, and on various morning shows, including Good Morning America. Now corporations want to sponsor them.