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Continental Airlines Arena No More

When the Nets take the floor in November, they won't be playing at the Continental Airlines Arena. The venerable, some would say antiquated, facility will have a new name. Continental has decided to end its naming rights deal with NJ Sports and Exposition Authority now that the Devils and Seton Hall have left. So the NJSEA has turned to the Nets' president, Brett Yormark, to find a new sponsor.