Double your pleasure, Brett Yormark? The Nets' president made a twin killing recently when after the NBA signed Wrigley as the league's official chewing gum, he signed the chewing gum company to a unique team sponsorship deal. It agreed to sponsor the Nets' off-season. So every time you watch an off-season signing or attend a Net summer camp, you'll see the Wrigley logo on the backdrop right below the Net logo. The off-season deal will bring in six figures.
- Wrigley signs on to play in the off-season - Matthew Futterman - Star-Ledger
- Wrigley Sticks It to the NBA - BrandWeek
- Nets installing gum dispensers as part of Wrigley partnership - AP
- Wrigley's Chews It Over With The NBA, Inks A Deal - Karl Greenberg - Marketing Daily