Mikki Moore, the first D-League alumnus to lead the league in a statistical category, will be the face of the league in a new promotion for both NBDL and NBA TV. He will be featured in ads and commercials for the Miller Lite "Go Pro Challenge", in which 30 players will be selected to try out for D-League teams. The group will also be part of an NBA TV reality show. Moore was D-league MVP three years ago and the NBA shooting percentage leader this year.
- Miller chooses to ‘Go Pro’ with D-League - Terry Lefton - Sports Business Journal
- Miller to Sponsor Web Initiatives on NBA.com - John Consoli - BrandWeek