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Arena Plans Begin to Take (Gehry) Shape

Frank Gehry is the world's hottest architect...and the man responsible for designing the Nets' new arena. Sports Business Journal reports that the Nets are letting Gehry design the arena's 118 corporate suites and 40 luxury boxes the way they have never been designed before, to look like a clubhouse or a family den or a modern museum room, what the team admits are some "risky plays". Still, says Brett Yormark, team president, Gehry is bringing in sponsors who previously didn't care about arenas.