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Way Up There, Personal Attention Still Counts

The Nets derive 70% of their ticket revenue from season ticket sales...and that has never been one of the franchise's strong points. But starting last year, the numbers have begun to grow. One reason, reports the Wall Street Journal, is that no matter where a season ticket holder sits--in the courtside Hollywood seats or the upper bowl $199 specials, Nets sales agents are on the prowl, offering personal attention and seeking renewals.