Brett Yormark, the Nets president, has had a difficult time this year, what with the reality of a Brooklyn move accelerating and the Nets fortunes, well, decelerarating on and off the court. Still, the Nets are on track to set a new season attendance record, with an average approaching 17,000 per game. Yormark wants more and is offering a 2-for-1 season ticket package, the franchise's latest marketing innovation.
- Casting Nets' business - Richard Wilner - New York Post