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YES Signs Deal with Toyota to Sponsor Player of the Game Voting

YES Network has struck a text-messaging sponsorship deal with New York Toyota dealers that will permit fans to vote for the player of the game by text-messaging. Fans will be prompted near the end of the game to text in their choice. Fans who cast votes will receive a return message that includes promotional material for the Toyota Tundra. The deal is worth six figures to YES, reports Sports Business Journal.