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Yormark Now Wants to Sell Naming Rights to Arena Interior

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Not satisfied with selling the naming rights to the IZOD Center's exterior, Brett Yormark is now trying sell a "sponsorship" for the arena bowl and main concourse. Reports Sports Business Journal: the Nets are looking for a sponsor who would pay mid-six figures a year for the ad signage. A Xanadu tenant might be targeted.

  • Net Sale - Terry Lefton - Sports Business Journal