The Nets brass seemingly never miss an opportunity to market the team. Over the past few days, as picketers walk back and forth in front of Broadway theatres, Nets representatives are trolling hotel lobbies offering half-price tickets to the live entertainment across the river. Of course, if the tourists prefer melodrama, there's always the Garden. And if they want a backstage tour before making a decision, YES is offering one.
- As Strike Darkens Broadway, Nets Dangle Ticket Swap - Karl Greenberg - Marketing Daily
- Nets to provide special offer to stranded theatregoers - New Jersey Nets
- The IZOD Center Tour (Video) - Christa Robinson - YES Network
- That Phantom can sing, but how's his jumper? - Matthew Futterman - Star-Ledger