A study of fan loyalty to team sponsors places the Nets in the cellar among professional sports franchises, reports Sports Business Journal. Along with the Wizards, Hawks, and Trailblazers, Nets' fans fall into the bottom ten when asked whether team partnerships affect their opinions of sponsors and their decisions to try sponsors’ products. Ranked #1 in the Sponsor Loyalty Index was the NFL's Saints because of sponsors' help in getting New Orleans back on its feet. The Spurs ranked #3.
- Gauging sponsor loyalty - Jon Snow - Sports Business Journal