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Nets to Share IZOD Center with Fashion Shows, Fragrance Launch

It won't be all about basketball at the IZOD Center. The new sponsors of the Meadowlands Arena expect to use the building for fashion shows for IZOD and its associated brands, including Calvin Klein. The center will also be the site of a fragrance launch next year. It's all about trying to be "hip and cool and family", IZOD tells Sports Business Journal.