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Bloomington Brothers - Frank and Yormark Share Some History

If Lambda Chi Alpha has a secret handshake, it gets a lot of use in the executive suite at Net headquarters. Brett Yormark and Lawrence Frank are members of the national collegiate fraternity as well as alumni of Indiana University. Both took courses from Bobby Knight as well. The background has helped what Frank calls the very rare integration of basketball and business that is a Net trademark. Meanwhile, CNBC profiles Yormark's latest sales effort.