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Southpole Highest Bidder for Arena Naming Rights

The New Jersey Sports & Exposition Authority is expected to name the winner in the naming rights competition for the Meadowlands Arena by Thursday, but The Record reports that Southpole, the New York-based fashion house, offered the highest bid. The Record notes that whichever of the fashion companies win--Izod and Jay-Z's Rocawear are also in the running, it will be a markdown from what other arenas have received.