When they twice won the ABA championship in the mid-1970's, they were the New York Nets. Now with the Nets headed to Brooklyn and the Barclays Center, everyone expects they will be called the Brooklyn Nets. Not so fast. Bruce Ratner has an option. The team has quietly secured the trademark for the name "New York Nets" as well as "Brooklyn Nets".
- Brooklyn Nets…or New York Nets - Net Income - NetsDaily Blog