If there is unused space at Continental Airlines Arena, Brett Yormark will find it and either put seats in it or sell something on it. In doing that, he has help, from a New York company that specializes in finding the space and preparing it for advertising. Realm Products, says Sports Business Journal, tells customers that the Nets were able to sell $850,000 worth of advertising in rest rooms, on steps and in unused storage areas, 10 times the Realm fee. Realm has also decorated the Nets' locker room.
Yormark the Enemy of Unused Arena Space