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Nets Begin Airing Commercials Aimed at Ticket Sales

The Nets have released the first of several commercials aimed at increasing ticket sales this season. The first, which begins airing this week, features Vince Carter on how he prepares for the season. New Jersey will spend more than $1 million on advertising this season. The campaign uses Carter and Jason Kidd along with the voice of Marv Albert and the music of Nets investor Jay-Z. A giant billboard featuring the Big Three went up Friday in Times Square as well.