Sometime in the next few days, a huge billboard featuring the Nets' Big Three will go up overlooking Times Square. The Nets point out that the signage is near the Port Authority and all those New Jersey commuters. Others note it's a few short blocks from Madison Square Garden. And few will miss the message of the billboard: "The Hottest Show in Town...Just 15 Minutes Off Broadway." It's part of a massive new ad campaign that the franchise hopes will bring them nearly 5,000 season ticketholders.
- Coming to Times Square, an Advertising Campaign by the Nets - Richard Sandomir - New York Times