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Nets Pioneering a New Ad Age...in Players' Lockerroom

Is nothing sacred? Or at least free from advertising? Apparently not. The lockerroom, once a players' sancturary, has been been invaded by the huckster class...and it started at the Meadowlands. Marquis Jet, a charter jet service, began advertising its services in the visiting players lockerroom a couple of years ago and can now be found in arenas and stadiums everywhere. Brett Yormark, Net CEO, says simply, "What better place?" to capture wealthy young men.