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Sold Out: Nets $199 Season Ticket a Success

Thirty hours after they first went on sale, the Nets' entire inventory of $199 season tickets was gone...sold out. The package, which featured special parking privleges and an All-Access pass, was limited to 500 seats in the upper reaches of Continental Airlines Arena. Net brass admit the main purpose of the promotion was to build fan loyalty rather than significantly reduce the team's $20 million annual loss.