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Yormark Mastering the Transition

Brett Yormark may have the toughest job in sports management: marketing a team that is moving, holding on to the older fan base while trying to energize the new one. It doesn't hurt that the two are only a few miles apart, but it still presents unique challenges. Yormark talks about his history with the Nets--this is his third gig with the team, the differences in marketing to audiences in New Jersey and New York and that now legendary workday.