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Ratner Considering Nets Name Change

When he bought the Nets in 2004, Bruce Ratner made sure to register the "Brooklyn Nets" trademark, but now Nets management admits that the "Nets" part of that trademark may not survive the move to Brooklyn! In a meeting with local Brooklyn media two weeks ago--but only reported today--Nets CEO Brett Yormark said, "Brooklyn will be the predominant [city] brand, but we’re not sure of what the last name will be." Yormark did not offer any possibilities for the new moniker.