In Houston, a scene familiar to Nets' ticketholders is underway: a longtime Rocket season ticketholder is hosting a party for other fans the team is trying to pitch. On hand as well: Dikembe Mutombo and Tracy McGrady. The Rockets brass freely admit the idea came from the Nets highly successful "Influencer" campaign that last summer led to a 20% increase in season ticketholders. Now, other teams may be ready to adopt "high-touch selling."
- Rockets using home-court advantage to sell tickets - David Kaplan - Houston Chronicle