THE OVERTIME GUY: Brett Yormark CEO, Nets Basketball
LENGTH OF WORKDAY: 19 hours
The youngest CEO in the NBA, Yormark, 39, is arguably the hardest- working too. He has signed 84 new corporate sponsors in just over a year on the job. The East Rutherford, N.J., team brought in an estimated $86 million last season.
COMMUTE: Wakes up in palatial Franklin Lakes, N.J., home after about three hours' sleep. Drives to work in Mercedes S430, stops at Dunkin' Donuts on the way. (Starbucks isn't open yet.)
COMMUTE: Clad in gym gear, arrives at Nets' corporate office.
E-MAIL: Responds to 60 messages and reads through a thick stack of yesterday's e-mails, which his assistant has printed out for him.
5:50 A.M. / 6:30 A.M. / 6:55 A.M. / 7:05 A.M.
WORK OUT: Runs 3.4 miles on the treadmill downstairs while watching ESPN. Then shaves, swims, showers, and gets dressed.
MEET: Biweekly direct-report meeting. "Everything is a chance to drive revenue," he says.
PHONE: Back in the office, he placates a disgruntled season ticket holder and meets with assistant Jeanette Neary.
MEET: Walks the halls to pump up his staff of 100.
9:45 A.M. / 10:17 A.M.
TRANSIT: Drives to Manhattan to meet with Cushman & Wakefield CEO Bruce Mosler.
10:30 A.M. / 11:33 A.M.
DEAL: Ka-ching! Mosler signs on as the lead sponsor of a Coney Island event.
EAT: BlackBerry, then off to lunch: turkey burger (no bun), rice, and pink lemonade.
10:45 A.M. / 12:30 P.M.
MEET: Short walk to a meeting at NBA headquarters in Midtown to brainstorm ways to increase the rate of renewals on season tickets. PR guru Barry Baum sits in.
1:00 P.M. / 1:15 P.M. / 2:49 P.M. / 3:45 P.M.
MEET: After a Starbucks pit stop, talks sponsorships with Michael Jemal , CEO of appliance maker Haier America.
TRANSIT: Cruises back to office, checks in with Jeanette, then drives out to the Meadowlands arena for tonight's game against Orlando.
GREET: Meets boyhood hero and tonight's guest of honor, Hall of Famer Julius "Dr. J" Erving. Makes pregame address to ushers, then inspects concession stands.
6:12 P.M. / 6:40 P.M.
MEET: Goes courtside to watch player warmups while getting an update on today's NBA news. Has dinner--lasagna, meatballs, sausage, and salad from a buffet--during the game's first quarter.
GREET: As game proceeds, schmoozes with Nets mascot ...
... along with sponsors, investors, and fans courtside.
MEET: Gathers brain trust under the stands to strategize during second half, catches end of game.
COMMUTE: Nets win! Owner Bruce Ratner is all smiles. A quick confab, then home to kiss wife Amy good night.
"On weekends I'm at work by 7 A.M. I just love what I do. If you want to get everything in, it takes time."