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Yormark Carving Out a Niche at the Meadowlands

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Shorten the scorer's table here, move the beat reporters over there, turn an empty lockerroom into a VIP lounge here, add Jay-Z, Beyonce' Knowles and James Gandolfini over there. It's all part of Net CEO Brett Yormark's cut-and-paste at the Continental Airlines Arena, a redesign to make seating at the aging arena more palatable to those with the big bucks...and it's getting noticed.