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Nets Marketing Reaching Out to a New Frontier: Staten Island

It should be a marketing no-brainer: the New York borough between New Jersey and Brooklyn. But until this year, Staten Island received little attention from Nets marketers. Now, with the Brooklyn move two years away, team officials and players believe that the short trip over the Verrazzano will encourage Staten Islanders to give the Nets a look. So the team has begun holding its "Ticket Influencer" events on the Island and generally pursuing what they see as an underserved market.