Jay-Z, the Nets minority owner, is getting his time in the NBA spotlight. TNT is using the hip-hop impresario to promote opening night of their NBA programming October 31. In a TNT ad, Jay-Z is shown riding in a limo and talking about how fame makes you a marked man on the court and in life. Meanwhile, NBA League Pass is using Vince Carter's dunk over Alonzo Mourning in its commercials. NBA players Elton Brand, Gilbert Arenas and Lebron James call it their favorite League Pass moment.
- The Truth About Stardom (Video) - TNT
- NBA League Pass (Video) - NBA.com