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Jay-Z Using Basketball to Market His Music

Nets owner Shawn Carter (aka Jay-Z) is the new spokesman for the NBA on TNT, a gig for which he is not paid, but which he uses to promote his upcoming comeback album, "Kingdom Come," due out November 21. The TNT ads are one example of commercials that promote the album while also promoting a separate product. Jay-Z reportedly owns 1.47% of the Nets.