Jay-z's dual role as a Net minority owner and rap artist will be featured in a series of TNT commercials for its coverage of NBA regular season games and the All-Star game. Sports Business Journal, the Brooklyn-born Jay-Z will appear with NBA All-Stars in scripted commercials that will also feature his music. Jay-Z also provided the music for the Nets' own commercials starring Vince Carter and Jason Kidd.
- Jay-Z featured in spots for TNT’s NBA coverage - John Lombardo - Sports Business Journal
- Jay Z Raps About NBA On TNT - Brandweek