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Next Up for Yormark: The Velvet Rope Line

It seems as though everything Brett Yormark has tried since becoming Nets CEO has worked: Ticket Influencer parties, $199 season tickets, an LED ring at the Continental Airlines Arena, courtside seating at $1,750 a pop. Get ready for the red velvet section, seats reserved for celebrities under the Nets baskets. And Yormark will continue another new tradition: sticking in the Knicks' faces.