It seems as though everything Brett Yormark has tried since becoming Nets CEO has worked: Ticket Influencer parties, $199 season tickets, an LED ring at the Continental Airlines Arena, courtside seating at $1,750 a pop. Get ready for the red velvet section, seats reserved for celebrities under the Nets baskets. And Yormark will continue another new tradition: sticking in the Knicks' faces.
- Net Benefits - Matthew Futterman - Star-Ledger