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Nets Selling Space in Visitors Locker Rooms

The Nets' marketing push has taken a new and unique turn: selling advertising to companies who want to reach opposing teams' players! Marquis Jet, a charter jet company, recently signed a three-year deal with the Nets for locker-room signs, branded towels and shaving kits. "We're getting to the point where every player that goes into that locker room knows us," says Peter Feigin of Marquis. NBA players often use charters, rather than commercial jets, to get around in the off-season.