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Yormark Knows the Tricks of the Trade

Nets CEO Brett Yormark is involved in an experiment and Continental Airlines Arena is his lab. With the Nets' move to Brooklyn three years away, Yormark is using that time to try out a lot of new marketing and promotion ideas at the Meadowlands. Some of the ideas have already borne fruit. The team's attendance is up 15% and Yormark thinks the overall fan experience at the CAA is up as well.