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Nets' Advertising Campaign 'Brings It'

After months of research by a Madison Avenue advertising firm, the Nets have decided on a new marketing theme: "Bring It". The Nets earlier this year hired Brand Buzz in hopes of remaking the team's image as it prepares to move to a new arena in Brooklyn. The "Bring It" campaign will feature Nets stars Vince Carter, Jason Kidd and Richard Jefferson talking about the team's "relentless work ethic", while asking the same from the fans, say the Nets.