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It's an Ad, Ad, Ad World!

The Nets have added 30 new sponsors--companies who will pay the team to market their products through advertising, promotions and entertaining of clients at games.
Many will pay to advertise on the new 360-degree "zipper" that will light the upper deck at the Meadowlands. The new sponsors will bring to 70 the number of companies working with the team, said Brett Yormark, the team's CEO. The Nets expect to yield $10 million from sponsorships.