Even though the team has been sold and is moving across the Hudson in three years, the newly revamped Nets' marketing department is out there hustling tickets in suburban backyards, David Stern's conference room and anyplace else that looks promising. Led by President Brett Yormark--Coach Lawrence Frank's college fraternity brother--the Nets believe they can make the sale. There is a lot of room for improvement: the Nets had the worst paid attendance among NBA teams last season.
- Nets leaving no stone unturned in effort to build ticket sales - Matthew Futterman - Newark Star-Ledger
- Brooklyn Nets or New York Nets? - NetsDaily Blog