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Nets Selling Like There's No Tomorrow...or Brooklyn

Even though the team has been sold and is moving across the Hudson in three years, the newly revamped Nets' marketing department is out there hustling tickets in suburban backyards, David Stern's conference room and anyplace else that looks promising. Led by President Brett Yormark--Coach Lawrence Frank's college fraternity brother--the Nets believe they can make the sale. There is a lot of room for improvement: the Nets had the worst paid attendance among NBA teams last season.