Brett Yormark, the Nets CEO, did not stop selling sponsorships for the team after opening night. In fact, the pace is quickening. Yormark, who recently said that the team had been an "underperforming asset" in the past, added top names like Movado and Aeropostal in recent weeks. Tonight, Yormark, former marketing maven for NASCAR, will be on hand when the Nets welcome some of racing's top drivers to the Meadowlands in yet another promotion.
- Industry Insider: Nets' quest for sponsors didn't end with opening tip - Matthew Futterman - Star-Ledger
- Nets Form Sponsor Partnerships With 23 Best-in-Class Corporations Since September - Forest City Ratner
- NASCAR Nextel Series Night - New Jersey Nets