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Jay-Z Bringing HipHop Sensibility to the Nets

His financial interest in the Nets may be small, reportedly only 1.47%, but his emotional interest is big and getting a lot bigger. Rapper Jay-Z, Brooklyn born, is bringing his own special marketing mystique...not to mention girlfriend Beyonce'...to the Nets. And both team owner Bruce Ratner and CEO Brett Yormark are happy to have him.