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7

NetSationals a Hit on TODAY

The NetSational Dancers made yet another appearance Saturday on the Today Show. In the story, the Dancers spoke about the music, the dancing and the fans...as well as how much the group means to them...as friends and as a lifeline.

84

Nets Battle Perceptions in Brooklyn

Even as Barclays Center construction goes horizontal as well as vertical --with steel for the first floor being installed last week-- there remains within the sports industry, and among the team’s fans, confusion about the move to Brooklyn.

37

Attendance Still Down, But Fan Enthusiasm Is Up

By committing $4 million to break their lease at the IZOD, the Nets took a gamble that the easy access afforded by the Prudential Center would lure more fans, particularly those from New York AND improve fan experience. So far, that first rationale hasn't panned out but no one can deny "The Rock" is a lot better place to watch the Nets.

29

Yormarks Like a Challenge

The Times profiles Brett and Michael Yormark, who run two of sports' most distressed franchises, the NBA Nets and the NHL Panthers. They claim they like the challenge and in the words of the Times, "have become two of the most aggressive, innovative and sometimes controversial salesmen in sports".

4

Are Nets Encouraging Russians to Smoke More?

Smoking inside NBA arenas has long been banned, so why is lighter maker Zippo buying signage at the Prudential Center? It's not about US sales, the Times reports, but selling more lighters in Russia, where smoking is still very prevalent--and a major health issue.

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