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Battle of the Billboards II


Back last June, right after Mikhail Prokhorov took over, the Nets put up their ' "Blueprint for Greatness" billboard. It dominated 34th and 8th and drove Jim Dolan nuts. The Knicks then put up a billboard that overlooked the Barclays Center construction site. Now, Nike has put up a huge billboard of Carmelo Anthony at the other end of the block to celebrate his "return" to New York. Not to be outdone, the Nets had Deron Williams do a photo shoot in Manhattan Wednesday, Page Six reports. By month's end, his face will grace a larger billboard...in Times Square.

NetSationals a Hit on TODAY


The NetSational Dancers made yet another appearance Saturday on the Today Show. In the story, the Dancers spoke about the music, the dancing and the fans...as well as how much the group means to...

Nets Battle Perceptions in Brooklyn


Even as Barclays Center construction goes horizontal as well as vertical --with steel for the first floor being installed last week-- there remains within the sports industry, and among the team’s...

Attendance Still Down, But Fan Enthusiasm Is Up


By committing $4 million to break their lease at the IZOD, the Nets took a gamble that the easy access afforded by the Prudential Center would lure more fans, particularly those from New York AND...

Yormarks Like a Challenge


The Times profiles Brett and Michael Yormark, who run two of sports' most distressed franchises, the NBA Nets and the NHL Panthers. They claim they like the challenge and in the words of the Times,...

Nets Business Innovations Among NBA Best


In the prestigious Sports Business Journal reader survey, the Nets rank third in "most innovative business practices". The franchise garnered 8.16% of the votes from nearly 1,000 participants. The Heat, with 17.65%, and the Mavericks, with 17.45% were the only teams finishing ahead of them.

Are Nets Encouraging Russians to Smoke More?


Smoking inside NBA arenas has long been banned, so why is lighter maker Zippo buying signage at the Prudential Center? It's not about US sales, the Times reports, but selling more lighters in...

Nets Hoping Cheap Seats Lead to Expensive Tastes


John Brennan, the Record's sports business writer, blogs about the various ways to get cheap seats, even free ones, to Nets games. The move to Newark has led to more energetic but not full houses for the team. So, the team is using ticket resellers to make a certain number of heavily discounted or free seats available each game. Why? Brennan says Nets executives hope that fans who wind up with low-priced seats now will get hooked enough to buy season tickets later. He also notes that at least one reseller also sells airline tickets. So the stranded passenger at Newark might like an opportunity to jump on NJ Transit for a three minute trip to Penn Station and a Nets game.

Is Honesty the Best Policy?


No one can accuse Avery Johnson of raising expectations He regularly talks about mental lapses...as he did Friday following a loss to the Jazz: "Our team, we're not at a point right now mentally where we really believe deep down in our gut that we can win these games." This new trend in management, ESPN's Jerry Green writes, can't help sales, suggesting fans respond to Nets ticket agents this way: "We're not at a point right now mentally where we really believe deep down in our gut that we can pay to watch you lose these games."

Nets: "London's Adopted Team"


This should make Brett Yormark and Mikhail Prokhorov feel jolly good about their global branding efforts. The London Daily Mirror is offering weekly updates on the Nets' season because they're "London's adopted team". The Nets play two "home games" vs. the Raptors March 4 and 5 at London's 02 Arena. "Eye on the Nets" provides, among other things, news of Nets' "centre" Brook Lopez and "rapid point guard" Devin Harris as they prepare for "tie-ups" with opposing teams.

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