Tag: brett yormark

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Dear Brett: Winning is the best marketing plan

173

Barclays Center CEO Brett Yormark has a lot of ideas for marketing the Islanders. But the only one he needs is out of his hands. The best way - possibly the only way - to make the Islanders'...

Prokhorov big winner if Sterling sells Clippers

38

The biggest winner in Donald Sterling's reported decision to sell the Clippers, other than the league's soul, may very well turn out to be Mikhail Prokhorov ... and Bruce Ratner. As Brian Windhorst...

Yormark: Time to turn Knick fans into Nets fans

40

Brett Yormark, who always tried to keep the peace between the Nets and Knicks, took a page from his boss' playbook Thursday when he told Mitch Abramson that Mikhail Prokhorov's dream of turning...

Cuban goes after fellow (but lesser) billionaire

43

Before this team lost to the Nets Friday night had himself some fun at Mikhail Prokhorov's expense. Hypothetically, he said he couldn't see how ownership from 5,000 miles away could succeed. Of...

Your corporate logo on Barclays Center floor!

68

Darren Rovell reports Monday that the Nets are offering to sell space on the floor of Barclays Center to corporations who want to see logos on local television broadcasts.

Yormark: Nets goal is to "own New York"

23

It started with Paul Pierce saying it was time for the Nets to "run New York." Now, Brett Yormark doesn't just want to "run" New York, but "own" it. No backing down from front office. Yormark...

Even with Prokhorov's billions, Nets push revenue

10

Although Mikhail Prokhorov is financing the Nets losses --reported to be $50 million a year-- Executive VP Jeff Gewirtz told Law in Sport' that a lot of what he and Brett Yormark do every day is...

Yormark talks possibility of Premier League tie-in

26

Nets CEO Brett Yormark told the BBC that the United Kingdom, like China and Russia, is on his to-do list, even raising the possibility of a connection with the English Premier League, soccer's top...

Nets leading NBA's international drive

7

The New Yorker examines the NBA's drive for internationalization and finds a New York team at the center of it all. And it's not the Knicks, who despite having all the advantages have virtually...

From "punchline to juggernaut"

72

In the annals of branding, the Nets are a case study. Contently.com examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the...

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