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Yormark: Time to turn Knick fans into Nets fans

Brett Yormark, who always tried to keep the peace between the Nets and Knicks, took a page from his boss' playbook Thursday when he told Mitch Abramson that Mikhail Prokhorov's dream of turning Knicks fans into the Nets fans could come true.

Cuban goes after fellow (but lesser) billionaire

Before this team lost to the Nets Friday night had himself some fun at Mikhail Prokhorov's expense. Hypothetically, he said he couldn't see how ownership from 5,000 miles away could succeed. Of course, the Nets are more valuable than the Mavs.

Your corporate logo on Barclays Center floor!

Darren Rovell reports Monday that the Nets are offering to sell space on the floor of Barclays Center to corporations who want to see logos on local television broadcasts.

Yormark: Nets goal is to "own New York"

It started with Paul Pierce saying it was time for the Nets to "run New York." Now, Brett Yormark doesn't just want to "run" New York, but "own" it. No backing down from front office. Yormark called the starting lineup "somewhat surreal."

Even with Prokhorov's billions, Nets push revenue

Although Mikhail Prokhorov is financing the Nets losses --reported to be $50 million a year-- Executive VP Jeff Gewirtz told Law in Sport' that a lot of what he and Brett Yormark do every day is look for revenue streams to offset those losses.

Yormark talks possibility of Premier League tie-in

Nets CEO Brett Yormark told the BBC that the United Kingdom, like China and Russia, is on his to-do list, even raising the possibility of a connection with the English Premier League, soccer's top league.

Nets leading NBA's international drive

The New Yorker examines the NBA's drive for internationalization and finds a New York team at the center of it all. And it's not the Knicks, who despite having all the advantages have virtually ignored the international market. It's the Nets.

From "punchline to juggernaut"

In the annals of branding, the Nets are a case study. Contently.com examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the face of the franchise in two short years."

NetsDaily Off-Season Report #20

Last time around for the off-season. Monday's Media Day begins the pre-season. So last time around for Off-Season Reports, too. We wistfully big farewell to the Greatest Off-Season Ever, make fun of James Dolan, and generally have a good time.

AK-47 permits Nets to go all-in on Russian market

Brett Yormark told ITAR-TASS, the Russian news agency, that the Nets' acquisition of Andrei Kirilenko will help him market the team both in Russia and the Russian-speaking neighborhoods of New York. Russia, along with China, are top Nets targets

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