Marketing

Coverage of Brooklyn Nets marketing.

Yormark hopes to turn "casual" fans "hardcore"

45

After talking up the value of the Brooklyn "lifestyle brand" and noting he's "happy but not satisfied," Brett Yormark says the next step for the Brooklyn Nets is "turning up the heat" among fans,...

Nets say they're close to season ticket sellout

352

In a press release, the Nets say "full season tickets for the 2013-14 Nets campaign at Barclays Center are on the verge of selling out" following the acquisition of Paul Pierce, Kevin Garnett,...

Are Brooklyn Nets now more Nets than Brooklyn?

85

Sports marketing consultant Joe Favorito thinks he sees the brand transitioning from Brooklyn to the Nets and extending its reach both east into Long Island ... and west into Manhattan.

Expect Nets, Islanders push for Russian fans

4

Expect to see a lot more Russian marketing of the Nets ... and Islanders. The Nets already have an increasingly visible Russian language site and don't be surprised to see the Islanders do the same.

Is Jay-Z stock sale close?

4

The NBA disclosed Wednesday that as of this week, Jay-Z is now licensed to work as an NBA agent. But as Darren Rovell reports, "the hip-hop mogul had not sold his small ownership share (less than 1...

Video
9

Jay-Z still repping Nets at Finals

In Jay-Z's first extended video since he agreed to sell his interest in the Nets, he repped Brooklyn by wearing his Mitchell and Ness leather cap. The video, shown at halftime of Game 5, was a...

Video
80

Yormark: Nets will choose talent over marketing

In an interview with Russian Television that aired earlier this week, Brett Yormark spoke extensively about the Nets business plans including whether the team factors marketability into player...

Nets Draft "War Room" will be at Barclays

14

The Nets are moving their "war room" from the PNY Center to the team's basketball operations campus at Barclays Center for the NBA Draft on June 27. While David Stern and Adam Silver will be...

Video
1

Nets pushing Coney Island store

Now that the Nets Shop at Coney Island has been open for two weeks, the team is pushing the idea beyond the casual beachgoers. It's encouraging fans to get on the subway and travel there to pick up...

Secrets of re-branding the Nets

76

Nets executive vice-president Fred Mangione tells SBJ about the process that took the Nets from New Jersey to Brooklyn, including previous iterations of the new logo, one of which has never been...

Ticketmaster-yankees_300x250.ve92c711
X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join NetsDaily

You must be a member of NetsDaily to participate.

We have our own Community Guidelines at NetsDaily. You should read them.

Join NetsDaily

You must be a member of NetsDaily to participate.

We have our own Community Guidelines at NetsDaily. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker