Marketing

Yormark: Coach won't affect marketing

In an interview early Thursday morning, Brett Yormark told ESPN's Jared Max that the Nets off-season marketing won't be much affected by whomever Billy King selects as coach. "We don't sell players or coaches."

Brooklyn Nets "biggest turnaound" in NBA

Abraham Madkour, executive editor of Sports Business Journal, is out with the magazine's annual NBA Season Honors. The Nets were cited as the league's "biggest turnaround." Citing team insiders, SBJ says gate receipts jumped 250 percent.

Nets to take over Islander business operations

The Islanders are in the playoffs this season for the first time in six years (sound familiar?). They're moving to Brooklyn (sound familiar?) And Brett Yormark will be handling their marketing! (really familiar!) There will be more.

Nets planning Spanish-language website

Elisa Padilla, vice-president of marketing for the Nets and Barclays Center, says the Nets are working on a Spanish-language website that will be distinct from the NBA offering.

"Brooklyn Blackout" plans unveiled

When the Nets played in their first playoff series in years in 2002, the league had to take over the pre-game and half-time festivities. The Nets own promotions were replaced. Not enough hoopla. No need to worry about that with Brett Yormark.

The Nets and "The Feeling of Now"

Cory Treffiletti, a marketing blogger, visited Barclays Center recently when in New York. He wanted to see first hand how the arena and team were being marketed.: "While the Knicks may have a sense of history, the Nets represent a feeling of 'now'."

Would Losing Their "Icon" Hurt Nets?

If Jay-Z starts to rep NBA players in his new agency, he would have to leave the Nets ownership group. The big issue wouldn't be money, but losing their link to a "cultural icon," as the Nets refer to him ... reportedly by contract.

Nets Have Ally in ASG Fight: Big Union

The Communications Workers of America is locked in a ugly dispute with James Dolan, Cablevision and now Madison Square Garden and they aim to hit him where it hurts ... in Brooklyn. The CWA is pushing Barclays Center in "union-busting" campaign.

Nets Chair Talks About Value of Brooklyn Move

Chris Charlier, the Nets CEO, told the New York-based France-Amérique, that the move to Brooklyn has "increased by ten times the marketing potential of the team" adding "If we sell the franchise today, we would have a huge increase in re-sale value."

Brooklyn Nets "sport" high fashion

We don't think Nets fashion would be featured on the "Style and Travel" page of the Wall Street Journal if they were still at IZOD Center, despite that arena's fashion connection. But now that they are in Brooklyn (New York), they are.

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