As expected, the Nets' new jerseys were revealed on stage at Jay-Z's concert to open Barclays Center on Friday night. The MC and minority owner took the stage wearing a black road jersey (No. 4) for the first of his eight concerts to open the arena.
The Nets will have not one, but two covers associated with Sports Illustrated in October. They will be featured on the cover of the NBA preview issue of ‘Sports Illustrated’ as well as ‘Sports Illustrated for Kids.'
We won't know until Jay-Z's concert Friday night what the Nets new uniforms will look like, but the Jay-Z produced NBA2K13, streamed Wednesday, seems to give it all away. Like the road uni leaked last week, the home uni is classic, black-and-white.
The hours are ticking down to Opening Night at Barclays Center and with Jay-Z making his way around the arena, the New York Times de-constructs the Nets logo, why each element was added to the finished product ... and the link to Jay.-Z.
These really aren't the old Nets. The Nets, who are now cool, have dancers who some think are too hot. It happens. Their uniforms are considered trashy, edgy, sexy or maybe just a little too New York and much too Brooklyn. It's a controversy!!
The Garden is laying low, probably out of necessity. The renovation is a bit behind schedule. There will be no events, no preseason games for the Knicks or Rangers, no concerts till Nov. 1. Is it an opportunity for Barclays and the Nets. Of course!
The Nets will soon roll out BCTV, Barclays Center Television, but already it and the arena's social media look to be a big part of the fan experience at the arena. Alyonka Larionov (another Muscovite) is the face of BCTV and the Nets' social media.
They won't have any uniforms to sell yet, but Brook Lopez and MarShon Brooks, along with Brett Yormark, Irina Pavlova, Bruce Ratner, and adidas' Chris Grancio will cut the next ribbon at Barclays Monday, the opening of The Nets Store.
Steve Stoute, Jay-Z's partner in Translation, the ad agency that's worked on the Nets' Brooklyn transition, talks to Media Bistro about the role Jay-Z has played in the design of the Nets' logo and about the next collaboration between the two.
