Marketing

Coverage of Brooklyn Nets marketing.

AK-47 permits Nets to go all-in on Russian market

12

Brett Yormark told ITAR-TASS, the Russian news agency, that the Nets' acquisition of Andrei Kirilenko will help him market the team both in Russia and the Russian-speaking neighborhoods of New...

Yormark hopes to transfer Nets success to Isles

7

Brett Yormark had six long years to "transition" the Nets from New Jersey to Brooklyn, longer than he and everyone else associated with the team wanted. It was difficult but it taught him and his...

Nets to debut "Are You Ready?" campaign

49

The Nets will debut an "Are You Ready?" campaign in English, Spanish and Russian that will include billboard, print, television, kiosks, digital and media advertisements focused throughout New...

AK-47, Pavlova, Yormark headed for Moscow

5

The Nets had a harder time selling the team in Russia than you would think, despite having the first Russian and European owner. The lament was always if you only had a Russian player. Now, the...

Individual game tickets go on sale Monday

21

Nets individual game tickets go on sale to the general public on Monday, September 16, but those who subscribe to Nets News will have access to an exclusive presale beginning at 10am on Friday,...

Nets welcome Islanders to Barclays Center

21

Thursday, the Islanders took the route they hope their fans will take in two years. "Take the Train to the Game," read the signs in Garden City as the Isles boarded an LIRR train bound for...

Nets using Islanders to attract LI fans?

11

Thursday, the Islanders will take the LIRR to Brooklyn where they will hold training camp sessions at Barclays Center. Next week, the Isles play the Devils in Brooklyn. It's not just about hockey....

Yormark on new "Nets" jersey: "Stay tuned"

96

When a Nets fan asked Brett Yormark Friday night to "make a NETS jersey, please," the team CEO responded with a cryptic but hopeful, "Stay tuned." Now we wait.

Yormark with KG: Only a championship acceptable

129

Brett Yormark, appearing again with Kevin Garnett in Beijing told an NBA press conference that, "Nothing but a championship is going to be accepted" for the Nets this season. He said the Nets'...

KG: "This is a championship-caliber team"

61

Kevin Garnett hasn't said much, if anything, since the Nets press conference back on July 18. Now, that he's in China, he's been talking to the Chinese media and makes it clear he's excited about...

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