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Marketing

61

Nets.com - It's Business Not Personal

What's the story behind nets.com, the URL that the Nets don't own and keeps directing traffic to other sites, like Knicks.com. A league source says it's a business dispute: the owner of the site wants a lot of money for it and the Nets won't pay.

50

Nets go monochromatic on Christmas

The NBA revealed special monochromatic uniforms for its Christmas Day slate of games. The Nets will host the Celtics at noon ET, wearing jerseys that are almost all black.

After a Decade of Dancing, Phil Is Done.

New York Magazine reports that the Nets and Phil Tozzi, food importer and dancing fool, couldn't work out a deal for him to continue bootying. "Tozzi and his gyrations are the kind of schlocky sideshow that no longer fits," is how New York puts it.

14

Coach K: New Arena, Celebrities Make Nets a Target

In a discussion with his former player, Billy King, Duke's Coach K spoke about how the arena "radiates" when Jay-Z and Beyonce' are at a game. But he says their presence and the newness of the arena makes the Nets a "target" for opponents.

Finally, the new superhero mascot ... and anthem!

The Nets will roll out both a new "super hero" mascot AND a team anthem Saturday as part of Opening Night. reports indicate he will be a Knight, possibly named "Brooklyn Knight" or "Brooklynite." The anthem is called "Brooklyn: Something To Lean On."

Is Forest City interested in selling Nets stake?

Forest City Enterprises, which ate most of the Nets losses for nearly a decade, is now thinking of selling its stake in the team, about 13 percent. The Nets are 80 percent owned by Mikhail Prokhorov. News came at a meeting of investors Monday.

Battle of Brooklyn Fetching Record Prices

If you want tickets to the Nets vs. Knicks Opening Night match-up at Barclays Center, prepare to pay historic prices on ticket re-selling sites. The game is fetching more than $800 per ticket and is the hottest sports ticket since 2009 World Series.

16

For the Nets, It Really Is All About Brooklyn

Rembert Brown of Grantland writes, approvingly, of how the Nets have not only embraced Brooklyn, but made it their brand. It's happened so quickly, so dramatically, no one can predict where it's going not just now but in the future.

65

Creating a Sports Logo: Keeping it Simple

TIME Magazine takes a look at what works and what doesn't in designing a sports logo and thinks the Nets did well with their new symbols. "It screams Brooklyn," writes TIME, noting it combines the borough and team's histories in one simple piece.

30

Garden Wants You To Know Their Suites are Bigger

Curious. When MSG decided they wanted to show off their new Madison Level Suites, part of their "transformation," they chose to take the Post's BROOKLYN reporter on an exclusive tour. Their battle cry, "The Garden Will Always Be The Garden."

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