Coverage of Brooklyn Nets marketing.

Nets leading NBA's international drive


The New Yorker examines the NBA's drive for internationalization and finds a New York team at the center of it all. And it's not the Knicks, who despite having all the advantages have virtually...

From "punchline to juggernaut"


In the annals of branding, the Nets are a case study. examines the transformation from "punchline to juggernaut ...How the Nets marketing department managed to completely change the...

Nets to continue shuttle bus from Paramus


Apparently, the Nets haven't given up on luring fans from across the Hudson. Best Trails & Travel, the Official Charter Bus Sponsor of the Brooklyn Nets, is once again offering shuttle bus service...

AK-47: We're Russia's team and we can win it all


In an interview with RIA-Novosti, the big Russian wire service, Andrei Kirilenko says the Nets are becoming Russia's team ... and even Ukraine's team. The Nets forward also spoke about the Nets...

Nets have three players in top 15 jersey sales


The Nets global goal got a boost Wednesday when the NBA announced it top jersey sales. Three Nets made the top 15 in global jersey sales last season -- Deron Williams, Kevin Garnet and Joe Johnson....


"We want to be NBA home team in Beijing, Moscow"

The Nets want to be a championship team ... and more. "We want to be the home NBA team in Beijing. We want to be the home NBA team in Moscow. So we have global aspirations and with the star power...

AK-47 is all-in on Nets' Russia connection


At the Nets reception for Russian businessmen in Moscow last week, Andrei Kirilenkdo was everywhere. He mingled with the crowd; he was on the dias taking questions and in graphics shown on large...

AK-47 permits Nets to go all-in on Russian market


Brett Yormark told ITAR-TASS, the Russian news agency, that the Nets' acquisition of Andrei Kirilenko will help him market the team both in Russia and the Russian-speaking neighborhoods of New...

Yormark hopes to transfer Nets success to Isles


Brett Yormark had six long years to "transition" the Nets from New Jersey to Brooklyn, longer than he and everyone else associated with the team wanted. It was difficult but it taught him and his...

Nets to debut "Are You Ready?" campaign


The Nets will debut an "Are You Ready?" campaign in English, Spanish and Russian that will include billboard, print, television, kiosks, digital and media advertisements focused throughout New...

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