Hello Coney Island! Starting Thursday, Brooklyn Nets-themed bikinis ("BROO" on the left, "KLYN" on the right), beach balls, towels, flip-flops, visors, and other Nets gear will be available in the Nets Shop a block off the Coney Island boardwalk.
In an interview early Thursday morning, Brett Yormark told ESPN's Jared Max that the Nets off-season marketing won't be much affected by whomever Billy King selects as coach. "We don't sell players or coaches."
Abraham Madkour, executive editor of Sports Business Journal, is out with the magazine's annual NBA Season Honors. The Nets were cited as the league's "biggest turnaround." Citing team insiders, SBJ says gate receipts jumped 250 percent.
The Islanders are in the playoffs this season for the first time in six years (sound familiar?). They're moving to Brooklyn (sound familiar?) And Brett Yormark will be handling their marketing! (really familiar!) There will be more.
Elisa Padilla, vice-president of marketing for the Nets and Barclays Center, says the Nets are working on a Spanish-language website that will be distinct from the NBA offering.
When the Nets played in their first playoff series in years in 2002, the league had to take over the pre-game and half-time festivities. The Nets own promotions were replaced. Not enough hoopla. No need to worry about that with Brett Yormark.
Cory Treffiletti, a marketing blogger, visited Barclays Center recently when in New York. He wanted to see first hand how the arena and team were being marketed.: "While the Knicks may have a sense of history, the Nets represent a feeling of 'now'."
If Jay-Z starts to rep NBA players in his new agency, he would have to leave the Nets ownership group. The big issue wouldn't be money, but losing their link to a "cultural icon," as the Nets refer to him ... reportedly by contract.
The Communications Workers of America is locked in a ugly dispute with James Dolan, Cablevision and now Madison Square Garden and they aim to hit him where it hurts ... in Brooklyn. The CWA is pushing Barclays Center in "union-busting" campaign.
Chris Charlier, the Nets CEO, told the New York-based France-Amérique, that the move to Brooklyn has "increased by ten times the marketing potential of the team" adding "If we sell the franchise today, we would have a huge increase in re-sale value."
We don't think Nets fashion would be featured on the "Style and Travel" page of the Wall Street Journal if they were still at IZOD Center, despite that arena's fashion connection. But now that they are in Brooklyn (New York), they are.
Fast Company is the latest media outlet to take a look at the Nets and Barclays Center's interactive look, apps that provide fans with everything from a way to order food from upper level kiosks to watch the "slam cam."
With the Brooklyn Nets having officially clinched a spot in the playoffs, the NBA Store is now selling swag! Wear it proud, fans, it's season one in Brooklyn and in terms of playoff appearances, the Nets are now 1-for-1.
It's called "player rendering," a photo shoot to make players look more realistic in NBA 2K. So they pose with a variety of game faces for the camera. On Monday, Nets players sat --or rather stood-- for "player rendering" in Phoenix.
The Nets have officially "shut down" their @Nets_PR Twitter account, sadly. Now, we may never know what the Nets record is this season when they out-score their opponent this season.
As Brooklyn becomes more of a global brand, the Nets are seeking to capitalize on it, selling the team and the borough, which as the New York Times Magazine notes, has gone from "landmass to global phenomenon." It is oh, so Brett Yormark.
O faith and begorrah, 'tis St. Paddy's Day! For those lucky enough to have Irish blood, you have a great heritage to celebrate. For those who don't, there's always the O'Irish collection of t-shirts, available through Sunday at the arena Nets Shop.
New York Times reports Nets are raising season ticket prices next season, by 8 percent. Fans who bought premium tickets on three year deals will not be affected. Premium ticket and suite prices were locked in at time of purchase.
How much to take away from Brett Yormark's refusal to endorse the job P.J. Carlesimo has done this season as interim coach? When Stefan Bondy asked the CEO of the Nets and Barclays for an appraisal of Carlesimo's job, he politely declined. Big deal?
It's called "competing with the couch," making an arena experience so full and so fresh that fans will get off their couch, turn off their 60" HDTV screens and head for the game. No team has done more in that regard than the Nets with their new apps
In a series of tweets the last few days, Donte Greene has been less than subtly lobbying for the 15th spot on the Nets roster. Nets have yet to disclose what they plan for the last spot or if they plan to fill it at all.
When you look around Barclays Center, a lot of the fan experience has been touched in some way by the Nets No. 2 business executive, Fred Mangione. He's the quiet side of Brett Yormark. Now, he's being featured by Sports Business Journal.
Throughout the week leading up to the trade deadline, sources inside the Nets quietly said that the team's ownership had given management the green light to make deals ... if they thought it would help the team. The commitment to win still stands.
Barclays Center TV will launch a weekly series on its website called 'In Bounds,' in which Alyonka Larionov will sit down with a member of the Brooklyn Nets for a fun one-on-one interview.
In multiple images posted to her Instagram account, Beyonce' is shown wearing a Brooklyn Nets t-shirt while rehearsing for the Super Bowl half time show. The wife of Nets minority owner and Barclays Center director has done it before.
How things have changed for the Yormark Twins. Michael's Panthers ended a 10-year playoff drought last year. Brett's Nets opened a new arena in a new city and appear headed for the playoffs themselves. They sat for a joint interview in Florida.
