Marketing

Nets gear finished #7 in 2013-14; D-Will #22

The NBA reports that sales of Nets gear placed seventh in the NBA in 2013-14. That's slight drop from their first season in Brooklyn when they finished fourth, but considerably higher than their last year in New Jersey when they were 31st.

No Knicks in playoffs an opportunity for Nets

It would probably take a long run for the Nets to gain the big headlines needed to break the Knicks brand in New York but Deron Williams thinks the Knicks loss(es) could be the Nets gain. "The attention is going to be on us," says D-Will.

"The most connected stadium in the world"

Tech Republic, the CBS magazine for IT professionals, reports this week on connected stadiums and arenas and calls Barclays Center "the most connected stadium in the world," with its Wi-Fi, apps and reliable, scalable access.

Time to market the team as well as the borough?

Jake Appleman, fresh from his "Brooklyn Bounce" book tour, takes another look at the team whose first year in the borough he chronicled. It's a more interesting team and a more interesting story than the first year when things were more mundane.

Nets to sell playoff tickets on April 8, 10:00 AM

The Brooklyn Nets will begin selling 2014 playoff tickets on April 8 at 10:00 AM.

Nets to have 'Social Media Night' Monday

Darren Rovel reports that the Nets are going to have "Social Media Night" Monday night against the Raptors. The team will have their Twitter handles on the back of their jerseys.

Collins jersey No. 1 in sales Tuesday

Don't be surprised when the NBA lists its best-selling jerseys that a uniform number yet to be worn is at or near the top of the list. Indeed by day's end, Collins' jersey was the No. 1 selling jersey on NBA.com ... in its first day.

Nets going to China for 2014 preseason games

League sources report the Nets will play two preseason games vs.the Kings in China next October, part of Mikhail Prokhorov's global plan. The announcement may be made as early as Sunday, said one source.

Marketing Deron Williams

In a feature on women in sports representation and management, Sports Business Journal discusses how Jaymee Messler, who works at Jeff Schwartz's Excel Management, took Deron Williams from an undermarketed: athlete to one with a set of endorsements.

Russian Culture in Brooklyn, Nets gear in Russia

The Nets will offer an "Evening of Russian Cuture" Tuesday during the Magic game.Appropriately, it arrives with Moscow weather. It's part of the Nets increased presence in Russia and Russian America, that is Brooklyn.

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Prokhorov's global vision gets London boost

The game was all about black-and-white. The Nets won easily and in the stands at the O2 Arena, it was all black-and-white, too. It was all encouraging for an ownership and management pushing a global vision.

London trip part of the Nets global branding

Mikhail Prokhorov isn't just the first Russian owner of an NBA team. He is the first international owner and first European owner, too. As Brett Yormark says he's "one of the first to raise his hand to say, ‘Take us wherever the NBA brand is going'."

Photo: Nets NBA Nickname Jerseys

SLAM Online released a photo for a few Brooklyn Nets nickname jerseys, including Deron Williams, Paul Pierce and Andrei Kirilenko.

Behind the scenes at game time

In a remarkably detailed interview, Petra Pope, the Nets vice president for event marketing and community relations, takes the reader on a behind-the-scenes look at how the Nets "choreograph" a game." It's not just the dancers.

In Nets push for Latino fans, Lopez a big "player"

He may not speak Spanish, but Cuban-American Brook Lopez is playing a role in the Nets push into the Hispanic community. He's typical of who the team wants to appeal to: US-raised Hispanics, who are part of both cultures.

Video

Unforunate, ironic timing for KG commercial

It's a new commercial about how Beats by Dre headphones cancel out the noise. It stars Kevin Garnett shutting out the noise of critics and (presumably) Knicks fans. The criticism includes Skip Bayless from July predicting disaster in Brooklyn. Ouch.

"Nets" as brand secondary to "Brooklyn"

It should come as no surprise, but Fred Mangione, chief marketing officer of the Nets, says the team's name was always secondary to the team's location, that it was always about "Brooklyn," rather than the "Nets."

Your corporate logo on Barclays Center floor!

Darren Rovell reports Monday that the Nets are offering to sell space on the floor of Barclays Center to corporations who want to see logos on local television broadcasts.

MTA takes out ads promoting extra LIRR trains

The Nets have made no secret of their desire to attract more Long Islanders to Brooklyn, not just for NHL games in a couple of years, but for NBA games this season. The MTA, which runs the LIRR, is now taking out ads to promote extra trains east.

Yormark: Nets goal is to "own New York"

It started with Paul Pierce saying it was time for the Nets to "run New York." Now, Brett Yormark doesn't just want to "run" New York, but "own" it. No backing down from front office. Yormark called the starting lineup "somewhat surreal."

Even with Prokhorov's billions, Nets push revenue

Although Mikhail Prokhorov is financing the Nets losses --reported to be $50 million a year-- Executive VP Jeff Gewirtz told Law in Sport' that a lot of what he and Brett Yormark do every day is look for revenue streams to offset those losses.

Long Island new (old?) frontier for Nets

In 1974 and 1976, the New York Nets won ABA titles at Nassau Coliseum. Once the team moved to New Jersey, the banners went with them. Then, Saturday, they suddenly re-appeared near the four Stanley Cup banners won by the Islanders. What's going on?

Yormark: "Nets on pace to sell out every game"

If, as expected, the Nets sell out vs. Miami, it will be their first preseason sellout ever. And Brett Yormark says, get used to it. "We're on pace to sell out practically every game this year." The Nets sold out 26 of 41 games last season.

Custom can and mural designed for Deron Williams

You won't be able to avoid Deron Williams the next few weeks if you enter Barclays Center from the east. A new mural by graffiti artist Tristan Eaton fills the wall of the Bergen Tile building at Flatbush and Dean. It's on Red Bull cans too.

Yormark talks possibility of Premier League tie-in

Nets CEO Brett Yormark told the BBC that the United Kingdom, like China and Russia, is on his to-do list, even raising the possibility of a connection with the English Premier League, soccer's top league.

Nets heading toward paperless ticketing

Welcome to the Brooklyn Chant Card. Fans who bought full or partial season-ticket plans this season will receive a black team-branded credit card, called the Brooklyn Chant Card, in the mail, instead of the traditional roll of paper tickets.

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