Yormark on Marketing: "We Don't Sell Wins, We Sell Fun"

In an interview with ESPN Radio, Brett Yormark talks about Barclays Center Friday, but also about his own philosophy in marketing the Nets. "We don't sell wins. We sell fun," said Yormark

Booker Not Giving Up NBA Idea

The Nets attracted an average of 1,000 more fans at Prudential Center last season than they did at IZOD Center during their 12-70 debacle. And barring a season long lockout, they'll likely attract more this coming season with Deron Williams at the helm and healthy from Day 1. But is that enough to attract another NBA team to Newark?

NetroCard? Nets, MTA Looking at Combo Ticket for Subway, Game

The Nets want you to take mass transit to the Barclays Center and are doing a number of things to make it so convenient you won't even be tempted to drive to the arena. The Post reports the team and New York's MTA are talking about selling a combination MetroCard - Nets ticket for game days and limiting parking options.

Giant Party Space Proposed Across Street from Barclays Center

Barclays Center is quickly taking shape, with the distinctive facade about to become the next visual proof of how far along it is. At the same time, along the arena's periphery, new entertainment venues are being planned. Already, two sports bars have received approval and a third is seeking a liquor license.

Arena a Month Ahead of Schedule

The latest analysis of progress at the Barclays Center construction site shows the arena is now a full month ahead of schedule and the transit connection which will link nine subway lines and the Long Island railroad to the arena's front door is two months ahead of schedule.

Charlier: "We're Ready Go Wherever the NBA Wants Us to Go"

You want to know how serious the Nets are taking this globalization theme? On Thursday, the Nets' French-born chairman spoke from Moscow with a Canadian-born sports reporter (and Nets fan) on an Israeli radio station. And of course, It was an interview arranged by an American sitting in New York.

NetsDaily Off-Season Report #5

We look at how Prokhorov and his aides see Brooklyn as a platform for globalization; how businesses are now starting to embrace the Nets and Barclays Center; how the Nets' move 13.2 miles to the east compares with other arena switches; and how it's easier to get to Barclays Center than Yankee Stadium or CitiField. Even our Draft Sleeper of the Week is from Brooklyn.

Photo Gallery: Barclays Center Tour

NetsDaily spent an hour at the Barclays Center construction site Friday, getting a tour from Barry Baum, the Nets' senior vice president for business & entertainment communications, and officials of Hunt Construction, the general contractor for the arena. We shot some video and grabbed some still images.

Video: The View From Center Court

We took a tour of the Barclays Center construction site Friday, following in the dusty footsteps of Kris Humphries, Deron Williams, Brook Lopez, Billy King and Bobby Marks. The one overwhelming impression we got was not of the enormity of the structure going up in the shadow of Manhattan, but how close fans will be to the action.

First College Game at Barclays Center To Be Announced "Shortly"

Sometime after the Nets open Barclays Center at the end of October 2012, the first college game will be played at the Brooklyn arena. Arena officials tell NetsDaily the first pairing will be announced "shortly", and don't be surprised if one side of the opening bill will be filled by the University of Kentucky coached by John Calipari.

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